Market Segmentation: Conceptual and Methodological Foundations (2nd edition)
نویسندگان
چکیده
منابع مشابه
Surgical Anatomy. 2nd edition
specialist interested in working up a medical finding in a patient; however, given its objectives, this text may lack the detail that an internal medicine resident might require. Another valuable characteristic of this text is that it emphasizes selecting procedures based on their yield and cost, an aspect of medicine that is not emphasized in traditional medical education. This volume represen...
متن کاملMedicine, 2nd edition
This is a relatively brief yet comprehensive account of the origins and early development of the National Institutes of Health (NIH). The volume is unmistakably the result of extensive research conducted over a number of years, as evidenced by its great detail, painstaking referencing, and historical accuaracy. Its historical and scientific value is complemented by its being absorbing and enjoy...
متن کاملField Epidemiology, 2nd edition
Before the first edition of Field Epidemiology was published in 1996, no single authoritative textbook or manual existed for public health epidemiologists engaged in active field investigation and outbreak control. Those needing preparation or guidance in responding to acute problems in the community (infectious or noninfectious) were left to read a variety of disparate materials and exercises ...
متن کاملTravel Medicine, 2nd Edition
The second edition of this valuable textbook highlights a dynamic specialty that integrates many disciplines. Edited by 5 internationally renowned leaders in travel medicine, the book assembles a fi ne group of authors and chapters. The print version is hard cover and comes with online access that is easy to use and fully searchable. Both versions include useful maps, tables, and fi gures, whic...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Journal of Targeting, Measurement and Analysis for Marketing
سال: 2000
ISSN: 1479-1862
DOI: 10.1057/palgrave.jt.5740007